An agency made by agents, for agents

We were done paying $45 a lead. So we built this.

Agent Made runs your ads, your AI follow-up and your CRM, then judges every dollar by one number: what it cost you to write a policy. Budget flows to the lowest cost per acquisition. Everything else gets cut.

Book your strategy call Watch a lead get worked
$288Avg cost per policy*
8.6xBlended return
$492,969AP written
REFERENCE RESULTS · NOT VERIFIED
agentmade / lead-engineLIVE SIMULATION
LM
Linda M., 64
Ocala, FL · Meta lead form
Mortgage protection
    Clock0:00
    Booked today11
    Campaign CPA$302
    Linda M.SMS · from your number
    Why we exist

    We weren't marketers who found insurance. We were agents buying shared leads watching our commission checks disappear into lead vendors.

    Every one of us has been there. You pay $45, $50, sometimes more per lead. Half don't pick up. Some were sold to three other agents before you dialed. The vendor gets paid whether you write a policy or not, and at the end of the month you can't tell if you made money or just stayed busy.

    We couldn't stay profitable that way, so we stopped buying leads and started building our own engine: our own ads, our own AI follow-up, our own CRM, and a tracking system that follows every dollar all the way to the policy.

    Agent Made is that engine, run for you. It's the agency we wished we could hire back when we were the ones paying for bad leads. We only care about one thing: whether you're profitable.

    Noah Johnston · Founder
    Matt · Co-founder
    01 / The vendor trap

    Paid per lead, not per policy.

    A lead company makes the same money whether you close or not. Their incentive ends when the lead hits your inbox.

    02 / The agency trap

    Pretty dashboards, wrong number.

    Most agencies brag about cheap cost per lead. Cheap leads that never book are the most expensive leads you'll ever buy.

    03 / The time trap

    You become the follow-up system.

    Texting, dialing, rebooking no-shows. The hours you spend chasing are hours you're not in front of buyers.

    The only number that matters

    Everyone tracks cost per lead. We track cost per policy.

    Every lead is followed from the ad that created it, through the first text, the booking, the appointment and the sale. Here are our four verified client accounts, end to end. Most agencies stop reporting at the second box.

    Reference figures and account labels — verification pending.
    Where agencies stop
    Ad spend
    $48,669
    Four verified accounts
    Leads
    3,220
    $15.11 per lead
    Policies
    169
    5.2% of leads
    AP written
    $369,969
    7.6x return on ad spend
    Where we judge
    Cost per policy
    $288
    Every dollar, ad to sale
    Verified accounts · carrier + CRM data · leads matched to policies written*Average cost per policy across verified accounts
    Real example · same lead cost

    Two groups of states. Both cost about $20 a lead. A CPL report says they're identical.

    Best 16 states
    cost per policy    $414
    Worst 16 states
    cost per policy    $753

    Same ads, same lead price, 82% more per policy. You only see it if you track to the sale. So the money moves.

    Real example · same ad

    One ad, two agents. The difference wasn't the creative. It was the follow-up.

    Agent A
    cost per policy    $122
    Agent B
    cost per policy    $1,784

    That's why we build the AI follow-up, the booking and the reminders into every account, and coach to the numbers each week.

    How we spend your money

    Feed the lowest CPA. Cut the rest. Every single week.

    agentmade / budget-allocator · Day 0REBALANCES WEEKLY
    Blended cost per policy—

      Simulation for illustration: $250/day across five campaigns. The rule is real. Every week we rank campaigns by cost per policy, move budget to the winners and shut off the losers.

      What runs in your account

      The automations work while you're in appointments.

      This is the machinery behind every lead. It's built in your name, on your number, in your CRM. You walk into booked appointments with buyers who already know who you are.

      01

      Speed to lead

      The first text goes out in seconds, day or night, from your name.

      0.0sto first text
      Typical agent callback: hours
      02

      AI that qualifies

      It asks the questions you'd ask, handles "how much is it," and filters tire-kickers.

      03

      AI books the call

      Ready buyers land straight on your calendar, confirmed.

      04

      CRM that moves itself

      Every lead tagged by campaign, state and offer, then moved through the pipeline automatically, so the CPA math is always current.

      05

      Show-up protection

      Same-day bookings show up far more often, so the system books close-in and confirms like a human would.

      2:36 PM
      Booked for today 4:00 PM
      2:37 PM
      "You're set, Ray. I'll call you from this number at 4."
      3:30 PM
      "Still good for 4:00? Have your mortgage statement handy."
      3:31 PM
      Ray: "Yes sir, ready"
      4:00 PM
      Showed · appointment logged to pipeline
      06

      Dead-lead revival

      Old, aged leads get worked again automatically. Free appointments from money you already spent.

      07

      Your numbers, live

      A client portal with spend, cost per lead, cost per booking and cost per policy. Plus a weekly report showing what we moved and why.

      Cost / lead$15.10
      Cost / booked$81
      Cost / policy$293
      COST PER POLICY · 8 WEEKS▼ 38%
      Any lead type

      Whatever you sell, we build the funnel for it.

      Mortgage protection is where we started. Veterans, IULs, truckers, final expense and recruiting are all running now. Each one gets its own ads, its own AI questions and its own CPA line, so the budget knows which one is paying you.

      Client results

      Agents on the system. Real numbers.

      Client names are kept private. Every row is an agent's own ad spend and the annualized premium they wrote from it. Verified means we have the carrier and CRM data. Reported means the agent gave us the numbers.

      Reference figures and account labels — verification pending.
      $57,569Spent on ads
      $492,969AP written
      8.6xBlended return on ad spend
      AgentAd spendAP writtenReturnDetail
      Client 01Top return on record$1,400$37,000
      26.4x
      		One of the best months on recordReported
      Client 02Mid-size budget$4,500$57,000
      12.7x
      		Nearly 13x on a mid-size budgetReported
      Client 03A test budget$1,152$12,319
      10.7x
      		7 policies · 42 leads · $165 per policyVerified
      NoahFounder · first full month$3,000$29,000
      9.7x
      		Running the system on my own bookReported
      Client 04Scale and return together$17,918$143,410
      8.0x
      		70 policies · 1,406 leads · $256 per policyVerified
      MattCo-founder · his own account$5,274$38,649
      7.3x
      		22 policies · 413 leads · $240 per policyVerified
      Client 05What scale looks like$24,325$175,591
      7.2x
      		70 policies · 1,359 leads · $347 per policyVerified
      Combined$57,569$492,969
      8.6x
      		169 policies across the four verified accounts

      Reported and verified individual results. Not typical or guaranteed. AP = annualized premium submitted. Your results depend on your market, your ad spend and whether you work the appointments.

      Why it's different

      Built from the agent's side of the table.

      We've been the Producer of lead vendors and agencies. This is what we wanted from them and never got.

      Lead vendor
      $45+ / lead      		Typical agencyAgent Made
      Pricing

      One flat price. No per-lead tax.

      You pay Meta directly for ad spend, in an ad account you own. We charge a flat monthly fee for running everything else, so our only incentive is getting your cost per policy down.

      Agent Made system
      $795/ month
      • Personally monitored ad account
      • AI texting, qualifying + booking
      • Full CRM, built and managed
      • Cost-per-policy tracking + portal
      • Ad creative + copy, refreshed
      • Weekly budget rebalancing
      See full pricing + ROI calculator
      Each additional campaign
      +$249/ month

      Add veterans, IUL, truckers, recruiting or any other lead type. Each one gets its own ads, AI script and CPA line.

      Mortgage protection $795
      + Veterans $249
      + Recruiting $249
      3 campaigns / month $1,293
      Questions

      The stuff agents ask us first.

      How is this different from buying leads?

      You're not renting someone else's leads. The ads run in your own ad account, the leads are exclusive to you, and the AI, CRM and follow-up work them for you. You pay ad spend straight to Meta and a flat monthly fee to us, never a markup per lead.

      What does it cost to run ads on top of the fee?

      Ad spend is separate and paid directly to Meta. Most agents start somewhere they're comfortable and scale the budget once the cost per policy is proven. We'll recommend a starting budget for your states and goals on the call.

      Do you really track cost per policy?

      Yes. Every lead is tagged by campaign, ad, state and offer in your CRM, then followed through booked, showed and sold. That's how we know which campaign to feed and which to cut each week, and it's what you see in your portal.

      What lead types can you run?

      Mortgage protection, veterans, IUL, trucker IUL, final expense and agent recruiting are running today. If you sell it and it's allowed on Meta, we can build the funnel for it.

      Who actually watches my account?

      A real person on our team, not a bot and not an outsourced media buyer. Your ad account is monitored personally, and changes are made based on your cost per policy, not on a schedule.

      How fast can I be live?

      Days, not months. Once your accounts are connected we launch with ads and automations that are already working for other agents, then tune them to your market from your own data.

      Next step

      Let's look at your numbers.

      You were referred for a reason. On the call we'll walk your states, your products and what you're paying per policy now, then show you exactly what we'd build.

      1. Strategy callYour states, offers, budget and current cost per policy.
      2. We build itAd account, ads, AI scripts, CRM and calendar, in your name.
      3. Launch + rebalanceLive in days. Budget follows the lowest CPA every week.